It’s that
time of year again- the London Collections are looming, and seeing as my love
of menswear has grown beyond comprehension the past six months, I AM WAY TOO
EXCITED!
WGSN is my
absolute savior when it comes to discovering new trends and new talent (especially
considering my schedule no longer allows for extensive internet-trawling), and
this morning they lead me to an interview with NEWGEN newbies Common. Designers
Saif Bakir and Emma Hedlund describe their identity as “a fusion of London
edge, Paris chic and Scandinavian minimalism”.
Their A/W 14/5 collection ‘Tech
Nior’ (a hybrid genre of film combining both film noir and science fiction)
looks to reflect a feel of “classic stylish Hollywood drama [taken] from the
1940’s and 50’s, fused with technical science fiction.” In their interview with
WGSN they explain how this collection was inspired “by the engineered, polished
and purified world of gattaca, where the past and the future are combined and
interconnected to create a perfect balance of style and the avant-garde.”
Key pieces
to look out for this season include their classics men’s shirt with
water-repellant zips and knitted engineered collars, bomber jackets
(complemented by their bold seasonal prints), and their unlined, double-faced
wool overcoat. I’m not sure why exactly, but I’m feeling incredibly excited for
these guys- HURRY UP JANUARY!
