I came across the Korean brand Low Classic about a month ago whilst
browsing a-land, and I quite literally fell in love. And then about 5 minutes
later suffered extreme heartbreak after realising they don’t yet ship anywhere
other than Korea.
But for those of you who may not have come across the name before, I’ll
give you a quick update. Based in Seoul, Lee Myeong Sin, Hwang Hyun Ji and Park
Jin Sun founded Low classic in 2009, and I can safely say it has become my new obsession.
At first
it very much reminded me of the brand Cos with the use of minimalism and quite
“boyish” shapes, however whereas I can often find Cos to be slightly overpriced
(I usually just wait for the sales), Low’s prices are almost unbelievably
reasonable, with printed slogan tops ranging at around 48,000원
(roughly £27) and trousers at 108,000원 (about £60).
My favorite pieces
for F/W are their black trousers with the see-through cut-out at the ankle,
their printed slogan t-shirts, chunky heels and three-way pocket bags (so
beautiful I want to cry a little bit).
As someone who
usually steers clear of anything overly fussy or girly, Low’s clean tomboyish
pieces are perfect. I love the attention to detail- the little cutouts replaced
with sheer fabric, simple clean prints, and impeccable cuts.
I’m just despairing
over the fact they don’t yet ship internationally, so it looks like I’ll just
have to take a little trip to Seoul (as if I needed another excuse to go)!
But for now please
enjoy a few of my favorite pieces from their F/W collection…
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