L O O K B O O K // Zara do it again...

Zara seem to be on my mind a lot lately. Probably because everything they're doing is SO DAMN GOOD. Actually it's a little frustrating that with every new collection launched (and God knows there's a lot of them) I fall in love with them a little bit more.

They've got that branding down to a T. 

I probably should be making out that I fall in love with the clothing every time they release a new lookbook, but honestly it's the lookbook itself that draws me in.
The styling, the colours, the detail shots, the settings. The designs almost come second to all of that. It's fresh, modern, consistent and very now. I don't really know how best to describe what they're doing, but whatever it is, they doin' it well!