I have never been this excited about a high street collaboration ever! It was announced today that Korean-born, London based designer Eudon Choi will be teaming up with River Island to create a 16 piece collection released on the 23rd September.
There is valid reason for my excitement, the first being the fact come LFW his collection is the one I'm always most excited to see, and I'm yet to be disappointed. My absolute favourite (and a collection I still wistfully dream about wearing) was his S/S 13 collection- clean lines, simple yet futuristic shapes and fabrics that just make me melt! Apparently Eudon's first high street range will feature "soft leathers, streamlines shapes and biker detailing- all in a carefully put-together colour palette."
I could cry with happiness!
The collection will be launched with a short film during LFW on the 15th of September and will available to buy on the 23rd. I think it's safe to say I'll be joining the rest of the UK preparing myself to fight my way through the crowds- and I'm not usually the kinda person who can ever be bothered to physically exert myself when shopping - but for this, I will make an exception!
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